our new office!

We just moved to a new office in Millbrae, California. The move was only about a 1.5 miles (2.4km). The best part is that we are right across the road from the subway station (Millbrae Bay Area Rapid Transit station). I signed up for an EZ-Rider subway card that tops up automatically. It is so convenient. If you are in London or Tokyo it is like the Oyster and Suica cards.

If you are in the neighborhood, feel free to stop by and introduce yourself. We are at 10 Rollins Road - Suite 212A, Millbrae, California 94030

Vote for mokugift!

Open Web Awards is the only multilingual international online voting competition that covers major innovations in web technology. Through an online nominating and voting process, the Open Web Awards recognizes and honors the top achievements in 26 categories.

Make mokugift a Open Web Award winner. More publicity for mokugift means that more people will help our planet! THANKS!

Submit your email in the box below to vote for mokugift:

mokugift mentioned on TMCNet

Stefani Viscusi on the Green Technology blog over at TMCNet mentioned mokugift's rewards programs. TMCNet is the world's argest telecom and technology community. This has been a great way for us to reach out to phone companies. Phone companies send out paper bills that cost over $1 each in postage, labor and paper. They could easily use mokugift to reward consumers for choosing paperless billing. In an economic downturn, it is creative approaches like these that will help companies and the environment.

We started mokugift to show that acheiving business goals be given equal priority to helping the environment.

mokugift on BzzAgent frogpond

We have been so busy with our head down into our work that we forgot to blog about what we are up to.

Today we launched a 'frogpond' on BzzAgent. BzzAgent is an online community that describes itself as:
'Basically, you and your opinions build the Frogpond while you explore new things online and get to recommend them to friends and the rest of the world.'

A very astute member pointed out that we haven't blogged since August. Our bad.

Check out mokugift on frogpond here

branding and the environment

If you've been watching our mokugift rewards page you will see that Branding Strategy Insider is new on our 'As Seen On' section. Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. They walk the talk. Brad, their Chief Brand Strategist, is on to his second Prius. Thanks to Derrick for linking to us from their blog, a AdAge Power 150 blog. It is a great read to get you thinking about your brand on a daily basis from new angles every day.

Powerfeedback

We are excited to announce that Powerfeedback is now offering mokugift rewards as an option to market research customers. Scott, Powerfeedback's CEO, announced on his tumblr blog this a few days ago.

Scott has a ton of creative ideas and enthusiasm. Our brains are still processing some of the ideas.

image: from flickr by Gaetan Lee
creative commons

mokugift rewards program

Today we launched the mokugift rewards program. It is an incentives service for businesses that want to give customers a meaningful and effective reward.

According to Performics, 83% of Americans would choose products and services with environmental benefits over non-environmental alternatives.

According to the Natural Marketing Institute, 85% of Americans care about the environment. Mokugift rewards was designed to give businesses to reach more than just extremely 'green' segments. Commonly overlooked segments include the Conventionals and the Drifters. NMI defines these segments as:

• DRIFTERS (25% of US population)—while their intentions may be good, DRIFTERS follow trends when it’s easy and affordable. They are currently quite engaged in green purchasing behaviors.
• CONVENTIONALS (19% of US population)—pragmatists who embrace LOHAS behavior when they believe they can make a difference, but are primarily focused on being very careful with their resources and doing the “right” thing because it will save them money.

Explore mokugift rewards for your business.