Plant Trees For Free

We are currently experimenting with a system to let people plant trees for free after completing an offer. These range from filling out a survey to signing up to new products and services. It is aimed at people that have extra time on their hands or without easy access to Amazon Payments. If you have tried this out, please feel free to tell us what you think.

branding and the environment

If you've been watching our mokugift rewards page you will see that Branding Strategy Insider is new on our 'As Seen On' section. Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. They walk the talk. Brad, their Chief Brand Strategist, is on to his second Prius. Thanks to Derrick for linking to us from their blog, a AdAge Power 150 blog. It is a great read to get you thinking about your brand on a daily basis from new angles every day.

Powerfeedback

We are excited to announce that Powerfeedback is now offering mokugift rewards as an option to market research customers. Scott, Powerfeedback's CEO, announced on his tumblr blog this a few days ago.

Scott has a ton of creative ideas and enthusiasm. Our brains are still processing some of the ideas.

image: from flickr by Gaetan Lee
creative commons

mokugift rewards program

Today we launched the mokugift rewards program. It is an incentives service for businesses that want to give customers a meaningful and effective reward.

According to Performics, 83% of Americans would choose products and services with environmental benefits over non-environmental alternatives.

According to the Natural Marketing Institute, 85% of Americans care about the environment. Mokugift rewards was designed to give businesses to reach more than just extremely 'green' segments. Commonly overlooked segments include the Conventionals and the Drifters. NMI defines these segments as:

• DRIFTERS (25% of US population)—while their intentions may be good, DRIFTERS follow trends when it’s easy and affordable. They are currently quite engaged in green purchasing behaviors.
• CONVENTIONALS (19% of US population)—pragmatists who embrace LOHAS behavior when they believe they can make a difference, but are primarily focused on being very careful with their resources and doing the “right” thing because it will save them money.

Explore mokugift rewards for your business.

Recycle Bank pays you to recycle

RecycleBank rewards consumers for recycling. Consumers get points and can redeem those points for coupons and discounts. They help municipalities reduce their garbage dump costs while also helping the environment. It is a win-win concept.

We have partnered with RecycleBank to offer a 2 for 1 coupon for mokugift trees.

We Love NBC's Green Is Universal

We are pleased to announce that we have partnered with NBC's Green Is Universal initiative. You may have seen the Green Is Universal logo while watching your favorite NBC shows. We highly recommend checking it out. The site offers high-quality environmental blog content, resources and a message board.

You can find mokugift on their site in the 'Good Green Fun' section.

Making a difference every day.

Vanessa is a blogger and a journalist at a major Canadian newspaper called the National Post.
She has taken on the challenge to "Spend each day, for an entire calendar year, doing one thing that betters the environment." This is definately inspiration by leading or as Ghandi would say 'be the change you want to see in the world'. Vanessa keeps each change going on for the rest of the year, so its not just a one day aberration. Check out her blog at http://greenasathistle.com/