Thursday, December 17, 2009

Mokugift Featured in Top 7 Best Green iPhone Apps

I've won awards for furniture design in the past, so you can tell that I love design, architecture and the environment. Today, one of my favorite blogs, Inhabitat, selected Mokugift's A Real Tree iPhone app as one of the Top 7 Best Green iPhone apps!

This means a lot to me. More interestingly, the post starts off with "...Electronics have a pretty nasty rep as polluters of the Earth, but they can actually be an environmentalist’s best friend when they’re used for good instead of evil...". It almost foreshadows Mokugift's next project....stay tuned.

Monday, December 14, 2009

183,000 trees. Mokugift Holiday Party

Mokugift will be part of the Trendy Lime Holiday Gala. Come by. RSVP now!

Thank you to Trendy Lime for inviting Mokugift to participate

Wednesday, December 9, 2009

Mokugift's A Real Tree iphone app on CNN!

Mokugift's A Real Tree iphone app was mentioned in CNN Apps of the Week!

iPhone users have planted 1,533 trees via this app. Please spread the word.

Plant a Tree

Tuesday, December 8, 2009 and Mokugift Launch Campaign to Plant 1 Million Trees

In a new joint effort, Mokugift and are joining forces to promote a campaign to help stop global climate change via tree planting. The goal is to gather the momentum of the broadcasters and members of to plant at least 1 million trees by Earth Day 2010. Broadcasters on will be able to add a special mokugift widget to their channel page that will enable viewers to plant a tree for each. The widget will show the total number of trees planted via each broadcaster’s widget. Viewers will also be able to share their tree planting activity via Facebook and other social networks to inspire friends to join the fight against climate change. Participants will be able to follow their progress through the campaign page showing the up to date total across all broadcasters and also a leaderboard for the top broadcasters.

The tree planting campaign is launching on December 8th, during the Copenhagen Climate Change Conference. World leaders are convening in Copenhagen to negotiate and agree upon how world governments will cooperate and make the critical changes we need to make now in fighting climate change before we pass the point of no return. Deforestation is responsible for about 15% of global carbon emissions. Reducing Emissions from Deforestation and Degradation (REDD) has been talked about for years but the summit at Copenhagen is the first opportunity to see it implemented on a global scale. REDD would allow countries to trade on the carbon value of their forests. If successful, it could be a relatively inexpensive way to quickly reduce deforestation, cut emissions and preserve the habitats of some of the most endangered species on the planet.

OneClimate, a broadcaster, will be covering the Copenhagen climate conference at OneClimate's Channel, starting Monday the 7th at 6pm Central Europe time, 9am Pacific time. During this continual coverage, there will be shows at 3am, 5am, 7am, 9am, and 11am Pacific time. Tune in for the latest including interviews, details on the science, live video feeds of the conference and demonstrations. Viewers will have the opportunity to comment and ask questions, so stop in and be a part.

Mokugift and have provided the tools, now we need everyone to participate. Come join tree planting campaign in our goal to plant 1 million trees by next Earth Day. Get your widget today at Visit

Then, view the live coverage by OneClimate at, your very own front seat to the climate conference.

Friday, November 27, 2009

Site5 and mokugift covered in The Web Host Industry Review

Web hosting provider Site5 ( announced on Wednesday it has partnered with mokugift ( to plant a tree for every new hosting account ( Read the rest at Web Host Industry Review

Wednesday, November 25, 2009

Mokugift featured on Yahoo Shine

Yahoo's Shine site featured mokugift. This was all made possible by the great team over at DailyGrommet that searches for unique and creative gifts. Each day they feature something new and exciting.

Check it out! and mokugift partner to fight climate change

The wonderful folks at have partnered for a special campaign that enables producers and members to plant trees and inspire others to plant trees.

The campaign widget will display the total trees planted via the campaign widgets. The total will also display ancillary tree plantings that are inspired by friends that see the actions of producers and members.

You can get your mokugift widget here and promote tree planting on your channel or profile page.

Tuesday, September 29, 2009

Mokugift is on the front page of

San Francisco, CA September 29, 2009 - Launching the week after Global Climate Week (Sept 20th – 26th), mokugift’s GreenLifestyle daily quiz and green fact-sharing application on Yahoo!’s homepage empowers up to 118 million* individuals to make every week Global Climate Week. By taking three daily quiz questions, users can learn new environmental facts every day in just a few minutes. With a few more clicks of the mouse, they can challenge a few friends to a quiz and pleasantly surprise them with new green knowledge.

For busy users, with a single click of the mouse, they can broadcast a daily environmental fact to friends that use Yahoo! Mail and Yahoo! Messenger 10 through Yahoo! Updates. Anyone can add Mokugift’s GreenLifestyle app to his or her Yahoo! homepage exploring the My Favorites application gallery on

Mokugift’s GreenLifestyle is a break from the gloom and doom of economic and environmental news. GreenLifestyle gives everyone the opportunity to learn about the environmental choices that they are empowered to make in their daily lives. Sharing this knowledge is a positive experience that they can enjoy every day.

Organized by the United Nations Environment Programme (UNEP), Global Climate Week 2009 (theme: ‘Seal The Deal') focused attention on raising awareness of the upcoming crucial climate policy meeting in Copenhagen, in December 2009. Through its “Plant for the Planet: Billion Tree Campaign,” UNEP is appealing to global citizens to achieve the goal of planting seven billion trees—roughly one tree for every living person on the planet—by the end of 2009.

Users of mokugift’s GreenLifestyle earn points by answering quiz questions correctly and by challenging friends to quizzes. The top 1,000 users of each month get to plant a real tree for free via mokugift. Points are reset to zero each month, so everyone has a chance to plant a tree for free and do their part in the Billion Tree Campaign.

Mokugift’s GreenLifestyle gives the all users the opportunity plant a real tree as a gift for a friend for $1 apiece. Mokugift trees are planted by farmers practicing environmentally sustainable forestry and agricultural methods in tropical zones in Central America, Africa and Asia. The plantings not only restock, with native trees, existing forests that have been depleted, but also contribute to more diverse, productive and economically sustainable land-use systems. An average tropical tree absorbs 50 pounds of carbon dioxide annually over its lifetime, providing enough clean oxygen for two people. is one of the most popular homepages in the US and the world, with approximately 118 million monthly visitors (comScore, August 2009). “Yahoo! gives us an amazing opportunity to make environmental education a fun and easy daily activity for 118 million individuals.” says mokugift co-founder Krates Ng. “Yahoo! is a great partner in our mission to empower more people to participate in the UNEP Billion Tree Campaign”.

An official partner of UNEP, mokugift not only empowers people to participate in theBillion Tree Campaign, it also provides the tools to inspire others to participate. Tree planting is an easy first step to a more environmentally responsible lifestyle, and Mokugift enables anyone concerned about climate change—even those lacking access to planting space—to make a difference. fosters global environmental solidarity by letting everyone see how their actions inspire their friends, and friends of friends, to take part in the Billion Tree Campaign.

Anyone receiving a mokugift tree receives their own web page, a virtual island that serves as a platform for encouraging others to plant trees themselves or “gift” trees to others. Active promoters of tree planting via mokugift receive acknowledgement for their achievement on the site and are rewarded with free tree planting. The planting of real mokugift trees is administered by award-winning nonprofit agroforestry organizations such as Trees For The Future and Sustainable Harvest International.

Mokugift invites everyone to try out GreenLifestyle on Yahoo! and start their day with positivity and empowerment to make a difference in the fight against climate change.

*comScore, August,2009

About UNEP’s Billion Tree Campaign
Launched in November 2006 by the United Nations Environment Programme (UNEP), with the objective of encouraging the planting of at least one billion trees worldwide each year, “Plant for the Planet: The Billion Tree Campaign” is now recognized as one of the UN’s most successful environmental campaigns. To date, UNEP has tracked the planting of more than three billion trees in 166 countries. Now in its second stage, the campaign, which stresses the power of partnerships, has set a new goal of seven billion trees planted before the end of 2009—roughly one tree for every living person on the planet. Every tree counts, and UNEP counts every tree.

For more information on the UNEP’s billion tree campaign, please visit

About mokugift
A social venture focused on customer experience and tangible, positive benefit to the environment and society, Mokugift makes it easy and rewarding to plant trees, for $1 apiece, through online “gifting.” Giving a mokugift tree is similar to sending an e-card, and recipients can proudly display their trees online at Facebook, MySpace, Yahoo!, and 50 other popular Web sites.

An official partner of the United Nations Environment Programme's Billion Tree Campaign, mokugift collaborates with award-winning nonprofit agroforestry organizations such as Trees For The Future and Sustainable Harvest International to plant trees in twelve countries: Belize, Honduras, Nicaragua, Panama, Cameroon, Ethiopia, Burundi, Senegal, Zambia, India, the Philippines and Haiti. Using environmentally sustainable methods, farmers in these countries plant mokugift trees to restock existing forests and enable more diverse, productive and economically sustainable land-use systems.

For more information on mokugift, please visit

Wednesday, August 5, 2009

Green Software Unconference Aug 19th.

Connect. Create. Act.

Register, and in addition to the collaboration and innovation benefits you will receive, we'll plant a tree for each Early Bird registrant via MokuGift, a United Nations Environmental Programme (UNEP) Partner.

**Limited number of seats available so sign up today!**

Who will attend:
-Software Companies
-Venture Capitalists
-Software Developers
-Marketers and Business Strategists
-Sustainability Professionals

Technologies and Verticals:
Mobile, Web 2.0/3.0, Clean Tech, Water, Virtualization, Smart Grid, Smart Metering, SAAS, Smart IT, Gadgets, Server Technology, Building, Government, Manufacturing, Design & User Experience etc.
Do you have a Topic you'd like to Lead? Tell us during your Eventbrite Registration.

What is an Unconference:
An Unconference is a participant-driven conference centered around a theme or purpose and is a forum for creativity, engineering, and innovation.

Why Green AND Software?:
A January Fast Company article deemed the Sustainability Systems Developer one of the Ten Best Green Jobs for the next decade.
The article states: "The green economy needs a cadre of specialized software developers and engineers who design, build, and maintain the networks of sensors and stochastic modeling that underpin wind farms, smart energy grids, congestion pricing and other systems substituting intelligence for natural resources. Coders with experience using large scale enterprise resource planning have an edge here, as well as developers familiar with open source and web 2.0 applications."
Software examples include:

Conference sponsorships are available offering you the opportunity to gain premium presence in front of conference attendees. To discuss an advertising, sponsorship or custom marketing program that is right for you, email us. greensoftwareunconference at gmail dot com
Platinum: $2,000
Gold: $1,000
Silver: $500

Register Now:
We'll plant a tree for each Early Bird registrant via MokuGift, a United Nations Environmental Programme (UNEP) Partner. Thank you to Eventbrite for helping to Sponsor this.

Early Registration by August 10 - $100
After August 10 - $150
**Limited number of seats available so sign up today!**

Rideshare Partner:
Are you looking for someone to share the trip with? We have partnered with ZoomPool to help folks find carpool options to this event. Reduce carbon emissions while you meet like-minded new friends. Click on the ZoomPool image and search for a trip partner.

Facebook and Twitter:
Join Facebook LinkedIn and
Twitter, and you'll receive up-to-the-minute information about the Green Software Unconference!

August 19, 2009 Agenda:
8:30am - Breakfast and Registration
9:00am - Welcome and Introductions
9:45am - Unconference Session Proposals
10:30am - 11:15 - Session One
11:30-12:30 - Lunch
1:00 - 1:45 - Session Two
2:00 - 2:45 - Session Three
3:00 - 3:45 - Session Four
4:00 - 4:45 - Summary & Raffle
4:45 - 5:45 - Happy Hour Networking
(Happy Hour Sponsored by Holme Grown Brand)
(Raffle giveaways include: organic wine, computer books, trees -
Thank you Holme Grown Brand, O'Reilly, MokuGift, and Mozilla, Smart Grid Library)

Digital Summer. Aug 19th. Come after the Green Unconference

DIGITAL SUMMER combines three passions: Photography, Technology, and Fashion.

On August 19th Ubergizmo and Girls in Tech are partnering up to create DIGITAL SUMMER in Temple, San Francisco, one of the few sustainable nightclubs in the world.

We are bringing the most international, professional, and glamorous crowd of San Francisco for socializing, professional photo-shoot, technology, green cause, and eco-fashion.


-Test-drive HP's coolest products

- Try out the latest Intel-based devices

*8-11 PM Studio Photo-Shoot by Eye-Fi (Feel like a Model!)

*8.30-10 PM Atelier Emmanuel, fine boutique hair salon & day spa will spoil you!

*8.30-10 PM STAR Make-Up Artists Bianca Lucescu and Candy Walker will be hosting Eye-Lash Bar!

*9-9.30 pm Photo-Show by Khan Kanga and Damien Miller, and Eco-Fashion by Edun and Edun Live

*8-10 pm test-drive HP's coolest products

In addition, our partner Mokugift, the official United Nations will be planting a tree with every glass of champagne consumed at the event.

MUSIC: guest DJ Mrs.Blythe


$1 with RSVP on the event invitation page (plants a tree)

$ 5 at the door w/o RSVP


DRESS CODE—Chic and Elegant



Silver: Intel

Bronze: Edun Live


Ubergizmo, GadgetSpin, TechieDiva, TechMamas,, Snap Summit, SGN

Executive Producer-Liana Burtsava, Co-Producer-Eliane Fiolet (Ubergizmo)

Tuesday, July 28, 2009

On the Blazed & Confused Tour (Slightly Stoopid + Snoop Dogg)

We were invited to have a booth on the Blazed&Confused concert tour headlined by Slightly Stoopid and Snoop Dogg. It was a great opportunity to give attendees a voice and to express themselves in a way that will resonate with their peers

Tuesday, July 21, 2009

Be Green at our Be Green Forum. July 22nd, 2009 @ Temple

  • Every glass of champagne plants a tree!
  • Learn how rock-stars and athletes fight global warming with Mokugift!
  • Complimentary appetizers early in the evening!

8.30 pm, Q&A SESSION by San Francisco’ “green” companies
  • Mokugift: UN partner, plant a tree for $1
  • Viv: make impact by using Viv stickers at green businesses
  • Friends of the Urban Forest: urban forestry non-profit
  • PlantSense: Internet-enabled plant sensor


  • DRESS CODE - Chic and Elegant


  • Mokugift gives everyone the ability to plant a tree in Central America, Africa and Asia for $1. Mokugift trees can be planted as a gift for a friend and sent like an e-card. Mokugift is an official partner of the United Nations Environment Programme. Mokugift is also partnering with Viv and Friends of the Urban Forest to showcase local choices that you can make to fight climate change.
  • Viv enables consumers like you to help SF businesses become more green by simply using the Viv sticker every time you make a purchase at a Viv business. There are around 80 businesses participating in the Viv program, and more joining every month.
  • Friends of the Urban Forest is an urban forestry non-profit that plants trees on the streets you walk on in San Francisco.
  • San Francisco-based company PlantSense will introduce guests to the EasyBloom Plant Sensor, an innovative gardening tool that takes the guesswork out of gardening and helps conserve water. The unique Internet-enabled plant sensor recommends and monitors plants, and also alerts users when they’re overwatering their greens, preventing water, energy and money from being wasted.

Saturday, June 6, 2009

Green Lifestyle App under the spotlight

We are very excited that our Green Lifestyle app is part of Yahoo! Application Platform (YAP) launch.

We had a great time designing and developing this app. The Yahoo! team has been amazing during the entire development process, from concept refinement and usability suggestions to technical support. On the top of that, they have put up this very cool video with Hans. Please check it out:

Thursday, May 28, 2009

June 11th Feel Good Party with Fotki and mokugift in San Francisco

Thursday June 11th at Temple Nightclub in San Francisco.

Location: 540 Howard st.
Time: Starts at 7pm

Photo-Shoot by
Plant a tree via
Eco-Fashion Show
Intuition sessions from Insight Salon
Gifts from Juice Beauty

Sunday, May 17, 2009

Check out ZapRoot green innovation news: mokugift reviewed

Zaproot is one hour of green innovation news with in 5 minutes with a laugh every 30 seconds. Yeah, my head was spinning.

Green IPhone Apps ZapRoot - More amazing video clips are a click away

Thursday, April 23, 2009

get to know mokugift via video

We realized that you don't often see the faces behind mokugift. When Daily Grommet approached us with a feature for Arbor Day, we were happy to answer some questions via video.

Wednesday, April 15, 2009

NerdLike Giveaway

For every tree you plant at mokugift via this link, you will be entered into a drawing for a 20.00 Gift Card to Target from . The giveaway will run until May 1, 2009.

Tuesday, April 14, 2009

hip hip and mokugift: Omar Offendum

The hip hop community is really starting to embrace the mission and message of mokugift. Omar Offendum, an up-and-coming hip hop artist, is on board with mokugift. Omar, doesn't just talk the talk. Environmentalism is a part of his life. Moreover, the symbolism of trees is relevant to his identity. I'll let Omar's quote speak for itself:
"I am an immigrant, I have nomadic ancestry, and I am constantly on tour promoting my music - so the idea of "putting down roots" in this world is quite compelling to say the least ... besides that, I love me some trees!"

Plant a tree with Omar here.
Check out Omar's upcoming shows here.

What we really like is that he customized his text to say 'Omar is under the influence of TREES - Plant One'. He has a way with words.

Tuesday, April 7, 2009

Pharoahe Monch on board with mokugift

You must have heard Pharoahe Monch's legendary 1999 track Simon Says. We are happy to have him on board with mokugift's Artists & Athletes program. Mokugift's Artists & Athletes program enables artists and athletes to inform, inspire and empower their fans to participate in the United Nations Environment Programme's Billion Tree Campaign. Fans can now plant trees with artists and athletes that have gotten on board with mokugift.

You can plant a tree with Pharoahe Monch here

Stay tuned for some words from Pharoahe about his thoughts on how hiphop and environmental action can be combined. For now, you can get a sense of how he approaches his art by checking out this video:

Pharoahe Monch from Monstar Productions LLC on Vimeo.

Wednesday, March 11, 2009

Apple Chops Down A Real Tree

Our vision was to utilize the iPhone’s superior distribution platform to empower users with an easy way to make positive social contributions. However, we received a call on last Wednesday (March 4th) from an Apple representative stating that a new policy is now in effect that prohibits apps from promising to perform any services beyond the application as well as any and all applications related to charity. The Apple representative said that this policy had been outlined in the SDK agreement. After a thorough search of the document, we were unable to find any reference to such services nor even the word 'charity' in the agreement.

We called back the Apple representative and when we asked to be forwarded an official copy of this official yet unwritten policy, the Apple representative declined and stated that he can only tell us over the phone. This person even declined to email us from an Apple email address to confirm that he worked for Apple. We wondered if this was legit, so we called Apple and asked for him via the front desk. He answered, so as far as we know he works there, but he won't confirm his role nor this unwritten policy.

Our dilemma is this, Apple is asking us to remove the promise to plant a tree from our marketing materials. However, it is hard for us to change our marketing materials in this way without changing the concept of A Real Tree. March 9th we talked again and told him that we will brainstorm about the ways in which we could conform to this set of unwritten policies. We asked to have a week to figure out a way to change A Real Tree to conform to these unwritten policies, but have been instead given only until the end of day March 10th. We asked again if we could have a week, then he said that he would talk to his management team. So far the app is still up.Clearing trees in the Coast Range on Dec. 24, 2008

photo source:

Thus, we decided to reach out to our fans, customers and supporters, who understand the concept and value of A Real Tree. The more brains behind this, the more likely we will be able to solve the problem before the end of the week. Please leave your suggestions in the comment thread.

We appreciate the opportunity that Apple has given us with the AppStore and we would like to keep the opportunity alive.

At mokugift, we are just a few guys dedicated to helping the United Nations Environment Programme empower more people to easily plant a tree as part of their Billion Tree Campaign. Please help us. As a token of our gratitude, we will plant 100 trees for the first person that gives us the solution that allows us to stay on the App Store.

Special thanks to Darrell for the first suggestion: Apple chops down A Real Tree.

Friday, March 6, 2009

Now working with AffiliateFuture

We are excited that we have launched 2 affiliate program with AffiliateFuture. If you are already an AffiliateFuture affiliate, please check us out (search for "mokugift").

For those of you who are interested in becoming an affiliate for mokugift to help our planet while making money, please sign up at AffiliateFuture today!

Friday, February 6, 2009

calling all mokugift members in Colorado

Platte River Kitchens joined mokugift as a corporate customer. They will be at booth 2343 at the Colorado Garden & Home Show. For years, Platte River Kitchens has seen companies give away pens, t-shirts and other mementos that aren't environmentally beneficial. Sure, some may reduce their damage to our environment, but Platte River Kitchens made the move this year to reward customers with mokugift trees that benefit our environment.

The Colorado Garden & Home Show is a non-profit organization providing horticultural scholarships and grants in Colorado.

Tuesday, February 3, 2009

New Features: Share the Inspiration

We are excited to announce that we have pushed out a few features that would let you inspire your friends easily and maximize your total positive impact to our beloved planet earth. UNEP's Billion Tree Champaign is calling for everyone globally to Plant a Tree each. To achieve this goal, inspiring others to plant is as important as planting a tree yourself. This is why we built these new features to help you inspire your friends.

Mokugift now shows the total number of people you inspired (3 degrees of friends) and the total number of trees planted by them. We also provide 4 tools for you to share the inspiration with friends (through which mokugift tracks how your inspiration spreads):

1) Adding Mokugift to your email signature

2) Adding mokugift widget onto your profile on

3) Adding mokugift widget to your blog

4) Telling your friends via email

To celebrate the friends that join you in planting trees, for the first tree that each of your inspired friends plants, you will get a free tree. This doubles your impact in the fight against global warming. For every 10 trees planted by people inspired by you (up to 3 degrees away), you will get a free tree. This will further increase your impact in the fight against global warming.

Get your tools and start inspiring our friends today: